Interactive Data Story of Forbes Top 100 Celebrities

When looking at the table of "The World's Most Powerful Celebrities", compiled by Forbes, it is hard to get insights like the relationships between celebrities and the factors they are ranked by. 




I decided to create a project using D3.js to do some exploration. 

In the project I tried to find how the celebrities' social networking power related to their marketability. I grabbed the data from Forbes. I added categories (Actors, Actresses, Athletes, etc) so certain groups can be compared with each other. Hovering over the points revealed their names and jobs. (Labels by each point would be too cluttered.) 

Here is the story from the data ...





Actors and actresses overall are very marketable with the exceptions of Kristen Stewart and Tom Cruise, as can be seen by hovering over each of their points:

As a group, actors have more social networking power than actresses, and are slightly more marketable. 

Now let's take a look at directors and producers: 



Directors and producers generally have less social networking power and less marketability than actors and actresses, which makes sense. Exceptions are Steven Spielberg, Seth MacFarlane, and Tyler Perry. 

Athletes appear to be less marketable overall, which is a little unexpected: 

Now, looking at the personality category: 


This category is one of the most scattered categories. However, it looks like the more social networking power a personality has, the more marketable they are. Examples are Oprah Winfrey and Ellen Degeneres, who both have a lot of social networking power and are very marketable. 

A notable exception is Kim Kardashian, who has a large amount of social networking power, but not a lot of marketability: 

These are just a few of the insights from the data. Though I expected some patterns, many were surprising! 

Data can not only be represented in numbers, but also in lines and colors. D3 makes it fun to experiment with data and tell a story.